Direct. Pragmatic. Professional.
Vrijlandt Advisory is founded by Jan Marck Vrijlandt.
His work today is not about a sector. It is about helping companies make better decisions where execution really matters.
After three decades in commercial leadership across complex, multi-market environments, his focus today is simple: helping companies make better decisions when entering, scaling or repositioning their business.
This includes deep experience in the European unattended retail sector, where he held senior commercial leadership roles with responsibility for €1.2 billion in revenue across multiple European markets.
30+ years of industry experience
Led €1.2B+ revenue responsibility
Worked across 14 European markets
President of European Vending Association
A simple approach
Be honest about what works and what does not.
Focus on commercial reality, not theory.
Make decisions based on experience, not assumptions.
Why clients choose Vrijlandt Advisory
30+ years in complex commercial environments
Not theory - real operator experience
No junior teams, no handovers
Focus on what works commercially
No layers. No generic frameworks. Just practical advice grounded in industry experience.
“Strategy only has value when it works in the real world. That is where most mistakes become visible.”
— Jan Marck Vrijlandt