Strategy Insights, Market Entry & Business Models | Vrijlandt Advisory — Vrijlandt Advisory

Perspective on strategy & markets

Introduction

Markets are changing quickly. Technology, distribution, and business models are shifting. Technology is accelerating innovation. New players are entering the market. Businesses are adapting their models. This page shares observations and perspectives based on three decades inside the industry. Many insights come from unattended retail, but apply far beyond it.

Stepping out of the familiair

After more than 36 years in corporate leadership, I made a decision. To step out of it. Not because I had to, but because I wanted to do something different: help others make better decisions where it really matters.

The model doesn’t work

A concept can look strong on paper. But unattended retail is an operational business. Margins are not made where most people think they are. If the fundamentals are wrong, the model won’t work, no matter how good the idea or technology is.

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